For Immediate Release

 

The New Cult Classic:

420 Smokelore- The True Story Of Once The Secret Code For Marijuana

Just In Time For April 20th

 

SAN RAFAEL, Calif. – April 10, 2018- Guy Perry, writer, coach, and music industry professional, has published 420 Smokelore, the first book written chronicling the number 420’s ascension into pop cultural lore, debunking myths, fables, and exploring the number’s evolution into a globally iconic numeric expression- Available on Amazon and Kindle.

 

"The truth of the origin of 420, and how this seemingly random number became the most popular term for marijuana worldwide is finally unearthed”, says author, Guy Perry, who had a ringside seat to the term’s creation.

 

“There is much international interest in 420”, states Perry. “The number has a quarter billion Google search results (Taylor Swift and Barack Obama have approximately 5 million), and there are over8 million people in 420 Facebook Groups worldwide, 8.4 million on Instagram. The number of global 420 festivals on April 20th increases every year, and the timing of the release of 420 Smokelore aligns perfectly with the first year of legalized recreational cannabis in California- the state where the number originated. Friday, April 20th this year should be a very interesting day!”

 

420 Smokelore cuts through the smoky haze of deception, presenting the true history of 420, as told by someone who was there from the beginning, who knew all the eyewitnesses, the players involved, and who has watched 420’s fascinating evolution first hand. 420 Smokelore also reveals the identity and unique personality of the singular teenage prankster extraordinaire who invented 420 thru his uncommon gift for comedic language, creating confusion, and funny nicknames.  

 

“It is fascinating how many misnomers, imaginative myths, and confusion surround the origination of 420. Since it began in my neighborhood, I was at the epicenter of its inception, garnering a unique view into the truth of who “The Thomas Edison of 420” really is. He is quite a character- an authentic “Ferris Bueller on steroids”, says Perry, who grew up in San Rafael where the number was birthed. “The world could probably use a real-life Ferris right about now!”

 

Mr. Perry is available for media interviews leading up to April 20th (4/20). Please contact him at guyperry@mac.com or phone 949-554-8127.

 

420 Smokelore is priced right- $4.20 on Kindle & Amazon for $9.95

 

 

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